Drip Sequence Email Copy Prompt
Prompt
Write email copy for a drip sequence. Purpose: [nurture new leads / onboard trial users / re-engage lapsed] Audience: [describe] Goal: [what should they do by the end?] Emails: [how many] Timing: [days between each] For each email: 1. Subject line + one A/B variant 2. Preview text (under 100 chars) 3. Full body (appropriate length) 4. One specific, action-oriented CTA 5. Note on this email's goal in the sequence
Why it works
Requiring an A/B subject line variant per email builds testing into the sequence from the start rather than as an afterthought. Asking for preview text separately ensures it doesn't just repeat the subject line — preview text and subject together can lift open rates significantly when they complement each other. Including 'note on this email's goal' per email prevents the sequence from losing its narrative thread across sends.
Watch out for
Email copy quality depends heavily on how specifically you describe your audience and product — generic inputs produce generic copy. The most common failure is subject lines that sound like marketing: replace any AI-generated subject line that starts with 'Unlock,' 'Discover,' or 'Are you struggling with' before sending. Plain, direct subject lines typically outperform in B2B contexts.
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