Referral Request Campaign Prompt

Prompt

Design a customer referral request. Service completed: [TYPE]. Customer satisfaction: [HIGH/MEDIUM]. Referral incentive: [DISCOUNT/CREDIT]. Target audience: [HOMEOWNERS, PROPERTY MANAGERS, OTHER]. Output: Email and SMS scripts. Incentive structure: What do they get? What do new customers get?

Why it works

Specifying satisfaction level (high/medium) ensures the AI calibrates the ask appropriately — a customer who gave 4 stars should receive a softer request than a raving advocate. Asking for both email and SMS scripts covers the two highest-response channels for home service customers. Including the incentive structure upfront produces a complete, deployable campaign rather than a concept.

Watch out for

Referral incentives need to comply with any local regulations around gift cards or discounts. The AI won't know your margins — validate that the referral incentive is actually profitable per acquired customer before launching.

Used by

MarketersCustomer Success ManagersSales Reps

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