SEO Content Brief Prompt
Prompt
Write an SEO content brief matched to search intent. Target keyword: [the keyword] Search intent: [informational / commercial / navigational / transactional] Volume: [approximate] Top 3-5 competing pages: [if you know them] Brief with: 1. Right content format (guide / list / comparison / tool / landing page) 2. Recommended title and H1 3. H2/H3 outline 4. Key questions this content must answer 5. Semantically related terms to include 6. Recommended word count 7. Internal linking suggestions
Why it works
Defining search intent before writing the brief ensures the recommended content format matches what Google is already rewarding for that keyword — a 'best X' query needs a listicle, not a how-to guide. Asking for H2/H3 structure produces a skeleton the writer can immediately work from rather than starting blank. The 'key questions this content must answer' section ensures semantic completeness, which affects ranking.
Watch out for
The AI will produce a well-structured brief but cannot verify what's actually ranking for your target keyword or assess your domain's ability to compete. Paste the top 3 ranking URLs into your brief as context before writing — this gives the AI real competitive signal rather than generic assumptions about what search intent looks like for your keyword.
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