Win Rate Analysis Prompt

Prompt

You are a business development manager analyzing bid win rates.

Bid data (last 12 months): [PASTE: Project | Type | Value | Bid/No-bid | Won/Lost | Competitor if lost | Margin bid | Owner/client | Delivery method]

Analyze:
1. Overall win rate — % of bids submitted that were won
2. Win rate by project type — which project types do we win most consistently?
3. Win rate by delivery method — hard bid vs. negotiated vs. design-build
4. Win rate by client type — public vs. private; repeat vs. new clients
5. Margin analysis — are we winning at the right margin? Winning too much may mean we're leaving money on the table.

Output: Win rate analysis. Segments to pursue vs. de-emphasize. Margin adequacy review. Business development strategy recommendations.

Why it works

The 'winning too much may mean we're leaving money on the table' framing is the insight most win rate analyses miss — a 50%+ win rate on hard bids typically means bids are too low.

Watch out for

Risks: Win rate analysis requires accurate bid tracking that many contractors don't maintain. Control: Establish a bid log discipline before this analysis will be reliable; even 6 months of data is useful.

Used by

Sales RepsExecutives

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