Campaign Structure & Targeting Plan Prompt

Prompt

Plan campaign structure and targeting.

Platform: [Google / Meta / LinkedIn / TikTok]
Goal: [awareness / leads / sales / installs]
Budget: [monthly or campaign total]
Product: [describe]
Audience: [demographics, interests, behaviours, job titles]
Geography: [where to target]
Exclusions: [who to exclude]

Please recommend:
1. Campaign and ad set structure
2. Targeting approach per ad set
3. Bid strategy and why
4. Budget allocation
5. Top 3 audience segments most likely to perform
6. What to test first before scaling

Why it works

Platform-specific campaign structure recommendations reflect the meaningful differences in how Google, Meta, LinkedIn, and TikTok are best organised — a Google search campaign structure (campaign/ad group/keyword) doesn't translate to Meta (campaign/ad set/ad). Including exclusion audiences as an explicit input prevents the common mistake of reaching existing customers or disqualified prospects at acquisition prices. The bidding strategy recommendation connected to the goal (awareness vs. leads vs. sales) prevents advertisers from running conversion campaigns on brand awareness budgets.

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