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Competitive Positioning Review Prompt

Claude ↗ChatGPT ↗Gemini ↗

Prompt

You are a VP of Product Marketing reviewing your competitive positioning.

Data: [DESCRIBE: Current positioning statement, ICP, top 3 competitors, where you win vs. where you lose, G2/Capterra review themes, recent customer interview feedback, sales team's stated competitive challenges]

Review positioning for:
1. Differentiation clarity — does your positioning clearly state how you are different from alternatives, not just better?
2. ICP alignment — is your positioning speaking to the people who actually buy you?
3. Evidence support — do you have proof points (data, customer quotes, analyst recognition) that back each positioning claim?
4. Competitive response — does your positioning neutralize competitor strengths or does it ignore them?
5. Sales adoption — can your reps articulate your positioning in one sentence without a slide deck?

Output: Positioning review findings. Gaps between current positioning and what would win more. Recommended positioning updates. One sentence positioning test.

Why it works

Reviewing positioning through the lens of where you win versus where you lose (not just theoretical differentiation) produces a positioning assessment grounded in commercial reality rather than marketing aspiration. G2/Capterra review themes provide unfiltered customer and prospect language that often identifies the actual value drivers and concerns that internal teams miss. The 'most impactful improvement to win rate' output forces the review to prioritise rather than produce a comprehensive but unfocused positioning brief.

Watch out for

Positioning reviews that result in messaging changes must be validated with customers before being rolled out broadly — positioning that makes sense internally often doesn't resonate externally because it uses internal language rather than customer language. Test new messaging with 5-10 customer conversations before investing in content production, and measure whether the new messaging produces higher engagement and conversion rates than the prior version.

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