Paid Media Performance Review Prompt

You are a digital marketing manager reviewing paid media performance.

Paid media data:
[PASTE: Channel (Google/Meta/TikTok/Pinterest/affiliate) | Spend | Impressions | Clicks | CTR % | Conversions | Revenue | ROAS | CPC | CPA | New vs. returning customer split]

Analyze:
1) ROAS by channel — revenue per $1 spent; benchmark varies but 4× is a common floor for profitability
2) CPA by channel — cost per acquisition; compare to LTV by acquisition channel
3) CTR by channel — indicates creative and audience quality; low CTR suggests poor targeting or creative
4) New customer focus — are paid channels acquiring new customers or just re-converting existing ones?
5) Budget reallocation — shift budget from lowest ROAS channels to highest; estimate revenue impact

Output: Paid media performance analysis. ROAS and CPA by channel. New customer acquisition efficiency. Budget reallocation recommendation. Estimated revenue impact.