Paid Ad Budget Allocation Prompt

Prompt

Allocate monthly marketing budget across channels. Total budget: [AMOUNT]. Channels available: [GOOGLE LOCAL SERVICES, FACEBOOK ADS, BING, YELLOWPAGES]. Historical performance: [IF DATA]. Output: Recommended budget allocation by channel. Justification. Expected leads and ROI by channel. Test budget for underperforming channels.

Why it works

Asking for justification per channel forces the AI to reason about allocation rather than just splitting the budget evenly. Including historical performance data in the prompt will dramatically improve the specificity of the recommendation. Requesting an explicit test budget for underperforming channels builds in an optimisation mindset.

Watch out for

Without real performance data pasted in, the AI will produce reasonable industry benchmarks rather than recommendations specific to your business. Cost-per-lead estimates for Google Local Services Ads vary widely by market and season — treat any numbers as rough starting points.

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