New Market Entry Analysis Prompt
Prompt
You are a business development director evaluating entry into a new construction market. Market data: [DESCRIBE: Target market (project type/geography/client type), estimated market size, current competitors, our capabilities relative to market requirements, investment required (people/equipment/bonding), timeline to first project] Analyze: 1. Market opportunity — size, growth trend, competitive intensity, barriers to entry 2. Our fit — where do our current capabilities match the market requirements? Where are the gaps? 3. Investment required — headcount, equipment, systems, marketing, prequalification 4. Time to revenue — how long before we would realistically win and start our first project? 5. Risk assessment — what happens if we invest and fail to win work? What is the exit cost? Output: New market entry analysis. Market opportunity assessment. Capability gap list. Investment and timeline estimate. Go/no-go recommendation.
Why it works
The exit cost question — what does it cost if we invest and fail — is the risk assessment most market entry analyses skip, leading to investments in new markets that prove impossible to exit gracefully.
Watch out for
Risks: Market entry analysis based on AI knowledge may miss local competitive dynamics. Control: BD team conducts market research interviews with owners and potential partners before committing to a go/no-go decision.
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