Loyalty Program Performance Analysis Prompt

You are a marketing analyst reviewing loyalty program performance.

Loyalty data:
[PASTE: Total enrolled members | Active members (transacted in last 90 days) | Member revenue % of total | Member average order value vs. non-member | Member visit frequency vs. non-member | Points issued | Points redeemed | Redemption rate % | Program cost]

Analyze:
1) Member engagement — active member % of total enrolled; declining actives indicates the program isn't driving behavior
2) Revenue lift — member AOV and frequency vs. non-member; is membership actually changing behavior?
3) Redemption rate — low redemption may indicate points have little perceived value; high redemption increases program cost
4) Program ROI = Incremental revenue from members × Margin − Program cost
5) Program improvements — what would increase enrollment, engagement, and retention?

Output: Loyalty program performance. Revenue lift analysis. Redemption economics. Program ROI. Top 3 improvements.