Influencer Marketing ROI Analysis Prompt

You are a marketing manager analyzing influencer marketing performance.

Influencer data:
[PASTE: Influencer | Platform | Follower count | Engagement rate % | Posts | Reach | Clicks to site | Conversions | Revenue | Total cost | ROAS | New customers acquired]

Analyze:
1) ROAS by influencer — which influencers generated the best return on investment?
2) Engagement quality — high follower count with low engagement rate suggests an inactive or bought audience
3) Cost efficiency — cost per click and cost per acquisition by influencer; compare to paid social benchmarks
4) Audience overlap — are multiple influencers reaching the same audience? Diminishing returns if so.
5) New customer acquisition — what % of influencer-driven conversions are new customers vs. existing?

Output: Influencer ROI analysis. Ranking by ROAS and CPA. Audience quality assessment. Budget reallocation recommendation. Influencer tier strategy (macro vs. micro).