E-Commerce Conversion Rate Analysis Prompt

You are a digital analyst analyzing conversion rate performance.

Site data:
[PASTE: Period | Sessions | Product page views | Add-to-cart events | Checkout starts | Purchases | Conversion rate | Add-to-cart rate | Cart abandonment rate | Average order value | Revenue]

Analyze the conversion funnel:
1) Top-of-funnel to purchase — overall conversion rate vs. benchmark (e-commerce average: 2–3%; varies by category)
2) Drop-off by funnel stage — where is the largest drop-off? Product page → cart → checkout → purchase?
3) Cart abandonment rate — and the most common reasons (shipping cost / forced account creation / payment friction / price)
4) Device comparison — conversion rate by device (desktop / mobile / tablet); mobile typically converts lower
5) Top improvement opportunities — the one funnel stage where improving conversion by 10% has the biggest revenue impact

Output: Conversion funnel analysis. Drop-off by stage. Device comparison. Top 3 UX or process improvements. Revenue impact of 10% improvement at each stage.