Delivery and Off-Premise Revenue Analysis Prompt
Prompt
You are an operations manager analyzing the profitability of delivery and off-premise channels. Channel data: [PASTE: Channel (in-house delivery/third-party app/takeaway) | Revenue | Third-party commission % | Packaging cost | Food cost % | Labor cost | Net revenue | Net margin] Analyze: 1. Net margin by channel — after commission and packaging, which channel is most profitable? 2. Third-party commission impact — at [%] commission, what is the effective food cost % on delivery orders? 3. Packaging cost — is delivery packaging being priced into delivery-specific menu prices? 4. Menu optimization for delivery — which menu items travel well and maintain quality? 5. Volume break-even — at what delivery volume does the channel become margin-positive? Output: Off-premise channel profitability. Third-party commission true cost. Menu optimization recommendations for delivery. Volume break-even analysis.
Why it works
Net margin by channel — after commissions, packaging, and incremental labour — reveals the true profitability of delivery in a way that gross margin analysis completely misses. Third-party commission rates of 20-30% typically eliminate most or all of the margin on delivery orders, which this prompt surfaces explicitly. The in-house versus third-party comparison gives operators the financial case for building their own delivery capability if volume justifies the investment.
Watch out for
Delivery profitability analysis must account for whether delivery orders are truly incremental (additive to existing revenue) or cannibalising dine-in covers who would have visited the restaurant. If delivery orders are replacing dine-in covers, the true margin is the delivery margin minus the higher dine-in margin, which may make delivery economics even worse than the direct channel analysis shows.
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