Competitor Comparison Briefing Prompt

Our [PASTE: client name]] team wants to understand how their [PASTE: business function]] performance stacks up against peers and competitors. Create a competitor comparison briefing that gives them confidence in their position and clarity on next steps.

Include: (1) Peer selection – how do we define the right set of comparables? What criteria matter? Size? Geography? Market position? (2) Metrics to track – identify 5-7 key performance indicators across cost, quality, speed, customer satisfaction, and innovation. What's most important for their strategy? (3) Data gathering – where do we source this data? Public filings, industry reports, analyst research, interviews? What's realistic to obtain? (4) Visualization – create sample comparison charts showing where our client ranks vs. peers. Percentile rankings are powerful. (5) Interpretation framework – explain what "better" really means in their context. Is lower cost always better or are there trade-offs? (6) Roadmap implications – what should they fix first based on competitive position? Where's the biggest gap?

Include a peer selection worksheet, sample benchmarking charts, and competitive positioning summary. Make it actionable.