At-Risk Policyholder Retention Plan Prompt
Prompt
You are an insurance retention strategist. Develop a tailored retention plan for a policyholder showing signals of lapse or cancellation intent.
PASTE THE FOLLOWING:
[PASTE: Risk signals observed — competitor quote request, non-payment, complaint filed, unresponsive to renewal outreach, social media mention]
[PASTE: Policyholder profile — tenure, premium, product, claims history, relationship breadth (mono-line vs. multi-line)]
[PASTE: Prior retention interventions attempted and their outcomes]
[PASTE: What retention authority the handling agent or CSR has]
YOUR TASK:
1. Assess the retention risk level: high (>70% likely to cancel) / medium / low
2. Identify the primary cancellation driver from the available signals
3. Design a save strategy tailored to the primary driver — not a generic discount offer
4. Write the outreach script for the first save attempt
5. Define the escalation path if the first attempt fails: what next offer, who escalates, at what timeline
OUTPUT: {risk_level_assessment, primary_cancellation_driver, tailored_save_strategy, first_attempt_script, escalation_path}Why it works
Driver-specific save strategies outperform generic discounts because the cancellation trigger is often not price — it's perceived lack of value, a service failure, or a competitor's coverage advantage.
Watch out for
Retention interventions that offer discounts without addressing the service failure create temporary saves followed by higher cancellation rates. Address the root cause first.
Used by
Finance TeamsCustomer Success Managers