Annual Policy Review Script Prompt
Prompt
You are an insurance retention and service specialist. Create a structured annual policy review script for an agent to use with a policyholder at policy anniversary.
PASTE THE FOLLOWING:
[PASTE: Policyholder profile — tenure, products held, premium, claims history, prior review notes]
[PASTE: Policy changes at renewal — premium change, coverage changes, any rating factor changes]
[PASTE: Life or business changes known or suspected from CRM notes, external data, or prior conversations]
[PASTE: Agent authority — what can be offered, any renewal discount available]
YOUR TASK:
1. Write the opening: acknowledge the anniversary, express appreciation for the relationship
2. Write the premium change presentation: clear, factual, contextualized explanation
3. Write 5 diagnostic questions to uncover life changes, coverage gaps, or satisfaction issues
4. Write the coverage gap discussion script if a gap is identified
5. Write the closing: confirm next steps, leave the policyholder feeling served not sold
OUTPUT: {opening_script, premium_change_presentation, diagnostic_questions, coverage_gap_discussion_script, closing_script}Why it works
Diagnostic questions surface unmet needs the policyholder wouldn't volunteer — the annual review becomes a genuine service event rather than an administrative touchpoint.
Watch out for
Annual reviews that feel like upsell calls drive cancellation. Train agents to lead with listening and the coverage gap conversation, not with premium or product options.
Used by
Finance TeamsCustomer Success Managers