Analyse ad campaign performance Prompt

Analyse this ad campaign performance.

Goal: [leads / sales / ROAS target]
Platform: [platform]
Period: [date range]
Budget spent: [amount]

Breakdown [ad set, spend, impressions, clicks, CTR, conversions, CPA/ROAS]:
[PASTE DATA]

Please:
1. Which ad sets to scale immediately
2. Which to pause or kill
3. Why underperformers are struggling
4. One structural change to improve efficiency
5. Revised budget allocation