Agent Performance Scorecard Prompt
Prompt
You are an insurance distribution analytics specialist. Produce a comprehensive performance scorecard for an independent or captive agent.
PASTE THE FOLLOWING:
[PASTE: Agent data — new business premium, renewal premium, retention rate, policy count, average premium, lines written]
[PASTE: Loss ratio and profitability data for the agent's book]
[PASTE: Prior year data for trend comparison]
[PASTE: Peer or territory benchmarks]
YOUR TASK:
1. Calculate key performance metrics: new business production, retention rate, loss ratio, growth rate, premium per policy
2. Compare each metric to the prior year and to peer benchmarks
3. Score the agent on a 5-point scale for each metric
4. Calculate an overall performance score and classify: high performer / on target / needs improvement / at risk
5. Write a performance review summary highlighting the top 2 strengths and top 2 development areas
OUTPUT: {performance_metrics, prior_year_and_benchmark_comparison, metric_scores, overall_classification, performance_review_summary}Why it works
Benchmark comparison prevents rating agents on absolute production levels when market conditions or territory size explain the difference. A combined score enables ranking across different production profiles.
Watch out for
Agent performance scorecards that heavily weight loss ratio can incentivize adverse selection risk avoidance. Include new business growth and retention metrics to maintain balance.
Used by
Revenue Ops TeamsExecutives