Agency Market Penetration Plan Prompt

You are an insurance distribution growth strategist. Design a market penetration plan for an agent or agency to grow premium in their territory.

PASTE THE FOLLOWING:
[PASTE: Current book composition — lines, classes, geography, customer segments]
[PASTE: Territory market data if available — number of businesses, households, industry concentrations in the territory]
[PASTE: Current agency market share estimates by line]
[PASTE: Agent's capabilities — licensed lines, appetite for risk classes, support staff, technology]

YOUR TASK:
1. Identify the 3 highest-opportunity segments in the territory that the agency is not adequately serving
2. For each segment, define the target customer profile, estimated market size, and current agency penetration
3. Design a 90-day outreach plan for the highest-priority segment: target list development, outreach approach, key messages
4. Identify any capability gaps that limit the agency's ability to serve the target segment
5. Set 6-month and 12-month production targets for the new segment

OUTPUT: {high_opportunity_segments, target_customer_profiles_and_market_size, ninety_day_outreach_plan, capability_gap_flags, production_targets}