Affiliate Marketing Program Review Prompt

You are a marketing manager reviewing the affiliate marketing program.

Affiliate data:
[PASTE: Number of active affiliates | Total affiliate revenue | Commission rate % | Total commission paid | ROAS | New vs. returning customer split | Top 10 affiliates by revenue | Any coupon or brand policy violations]

Review:
1) Program efficiency — revenue per affiliate, revenue per $1 commission paid
2) Affiliate quality — top 10 affiliates driving what % of total revenue? Concentrated reliance is risky.
3) New customer acquisition — what % of affiliate-driven sales are new customers? Affiliates should primarily acquire new customers, not just re-convert existing ones with coupons.
4) Policy compliance — any affiliates using unauthorized coupons or violating brand guidelines?
5) Growth opportunities — recruiting affiliates in specific categories (review sites / content creators / comparison engines) to diversify the program

Output: Affiliate program review. Program efficiency. New customer acquisition rate. Policy violations. Growth and diversification plan.