Make
Visual workflow automation platform with AI scenario generation, 1,800+ app integrations, and advanced data transformation.
What it does
Make (formerly Integromat) is a visual no-code automation platform that connects apps and automates workflows through a drag-and-drop scenario builder - competing with Zapier for workflow automation with more power and flexibility for complex logic. AI capabilities include AI scenario generation that builds automation workflows from natural language descriptions, built-in OpenAI and AI tool integrations that add LLM capabilities directly into automation workflows, intelligent error handling that suggests fixes when automation runs fail, AI-powered data transformation that reformats data between systems using natural language instructions, and template recommendations that suggest relevant pre-built workflows based on connected apps.
Why AI-ENHANCED
Make is an established visual automation platform that has integrated AI scenario generation, built-in LLM workflow capabilities, and intelligent error suggestions into a mature no-code workflow automation product.
Best for
Individual entrepreneurs and freelancers use Make for powerful workflow automation - AI scenario generation making complex automations accessible and 1,800+ integrations connecting every tool in their stack.
Small agencies and tech-forward small businesses use Make to automate complex cross-app workflows that Zapier cannot handle with its simpler trigger-action model.
Small businesses use Make for sophisticated workflow automation - AI-generated scenarios handling complex multi-step data flows that simpler tools like Zapier cannot accommodate.
Mid-market operations teams use Make for enterprise-grade automation - AI workflow generation combined with advanced data transformation handling complex business logic across many connected systems.
Large enterprises use Make for complex process automation - AI assistance building sophisticated workflows and deep app connectivity enabling automation of processes that would otherwise require custom development.
Limitations
Make's power comes with complexity — users building sophisticated multi-branch scenarios with data transformation find the learning curve steeper than Zapier's simpler trigger-action model.
Make's AI scenario builder is useful for simple automations but complex multi-step workflows with conditional logic still benefit from experienced Make builders rather than pure AI generation.
Make scenarios running at high frequency or processing large data volumes require careful error handling design — teams building production-critical automations must invest in robust scenario architecture.
Alternatives by segment
Free plan with 1,000 operations/month. Core at $10.59/month. Pro at $18.82/month. Teams at $34.12/month. Enterprise pricing negotiated. Annual billing saves approximately 20%.
2026-03-01
