Loom
Async video messaging tool for recording, sharing, and documenting screen and camera captures.
What it does
Loom is an async video messaging platform that lets users record screen and camera simultaneously and share instantly via a link. AI features include automatic transcription, chapter generation, summaries, and the ability to leave video comments. It has become the standard for replacing unnecessary meetings with short video updates, particularly in remote and distributed teams.
Why AI-ENHANCED
Loom launched as a video recording and sharing tool; AI features including transcription, summaries, and chapters were added progressively.
Best for
Small distributed teams replace status meetings and unclear Slack threads with quick Loom videos that communicate context more effectively.
Mid-market companies use Loom Business to standardize async communication across teams with analytics, workspaces, and engagement tracking.
Small businesses use Loom for onboarding, training, sales demos, and customer support - creating reusable video content at low cost.
Freelancers and consultants use Loom to communicate with clients asynchronously - delivering feedback, walkthroughs, and updates without scheduling calls.
Limitations
Loom produces functional communicative video but is not designed for polished produced content — brand videos or marketing assets need proper production tools.
Free and lower paid tiers cap the number of videos and storage duration, which can be limiting for teams that record prolifically.
Loom shows basic view and engagement data but lacks the deeper analytics available in dedicated sales video tools like Vidyard.
Alternatives by segment
Free (25 videos). Business at $12.50/user/month. Business + AI at $16/user/month. Enterprise custom.
2026-03-01
