✏️Prompts

Write two year-end reminder emails for each donor group Prompt

Prompt

Below are our approved year-end emails for each donor group. Write two short reminder emails for each group, for donors who haven't given yet.

Reminder 1 (sends [DATE, ABOUT A WEEK AFTER THE MAIN EMAIL]):
- Under 100 words
- A different specific result from the fact bank than the main email used
- The same ask amount and the same single button

Final reminder (sends December 30):
- Under 70 words
- Plain and warm: the year ends tomorrow, and here's the one thing their gift will do
- The same ask amount and the same single button

For each reminder, give 2 subject line options (under 45 characters) and preview text.

Rules:
- Skip NEW MONTHLY and TOO RECENT. They don't get reminders.
- Don't repeat the main email's wording. Each reminder should stand on its own.
- No guilt, no countdown gimmicks, no "LAST CHANCE!!" subject lines.
- Use only facts from the fact bank and the same merge fields as the main emails.

APPROVED MAIN EMAILS:
[PASTE]

IMPACT FACT BANK:
[PASTE]

Watch out for

Control: Reminders go only to people who haven't given since the main email. Prompt 9 sets up that rule.

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