Email Marketing Campaign Prompt
Prompt
You are a marketing manager writing an email marketing campaign for a food and beverage business. Campaign data: [DESCRIBE: Campaign purpose (new menu launch/seasonal promotion/event/loyalty reward/re-engagement), target audience (all subscribers/loyalty members/lapsed customers), key offer or message, deadline if applicable, any personalization data available] Write the campaign: 1. Subject line — specific, appetite-inducing, urgency where applicable (A/B test two versions) 2. Opening — immediately relevant to the recipient; reference the offer or event upfront 3. Body — the offer, the menu, the event — make it sensory and specific; "pan-seared halibut with lemon beurre blanc" beats "fresh seafood" 4. Call to action — one clear CTA: "Reserve your table" / "Order now" / "Claim your offer" 5. Footer — unsubscribe link, restaurant address, social links Output: Email campaign draft. Two subject line options. One primary CTA. Suitable for sending via email platform after design.
Why it works
Structuring the campaign around a single campaign purpose (new menu launch vs. re-engagement vs. event) before writing copy ensures the message is focused on one call to action rather than a multi-purpose email that accomplishes nothing. The personalisation data input prompts the marketer to use available customer data (visit frequency, loyalty tier, last order) to segment the campaign rather than sending a single mass message. The subject line A/B variant as a standard output builds testing into the workflow.
Watch out for
Restaurant email marketing effectiveness depends heavily on list hygiene and sending frequency — an email sent to a list with 40% inactive subscribers will be penalised by email service providers regardless of content quality. Clean your list quarterly (removing subscribers who haven't opened in 12 months) and establish a maximum send frequency before building campaign cadence. Also ensure your email collection and consent practices comply with CAN-SPAM and any applicable state privacy laws.
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