Year-End Giving Campaign Plan Prompt
Prompt
You are a development director planning the year-end giving campaign. Organization data: [DESCRIBE: Organization name and mission, last year's year-end results, current donor file size, target goal, available channels (email/mail/social/phone), key messaging themes, any matching gifts or challenges, staff capacity] Build the campaign plan: 1) Timeline — campaign launch date, key communication dates, final appeal, giving deadline (December 31) 2) Audience segments — different messages for: lapsed donors / loyal donors / new prospects / major donors (direct personal ask, not mass communication) 3) Channel plan — which channels for which segments; email frequency; direct mail timing; social media support 4) Key messages — the 1–2 stories or impact points that will anchor the campaign 5) Goal and metrics — total revenue goal, donor count goal, average gift target, new donor acquisition target Output: Year-end campaign plan. Timeline. Segment strategy. Channel calendar. Success metrics.
Why it works
Segmenting the donor audience (lapsed / loyal / new / major) before building the channel plan ensures each group gets an appropriate message and medium — major donors should never receive the same mass email as lapsed $25 donors. Building the success metrics into the plan upfront prevents post-campaign rationalisation. The structured five-part output mirrors how experienced development officers actually plan year-end campaigns.
Watch out for
The AI cannot know your donor database, historical giving patterns, or what messages have resonated with your specific community. The campaign plan provides a sound strategic framework, but the actual messaging and stories must come from your team's knowledge of your donors. Major donor asks should always be reviewed by someone who knows those relationships personally.
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