Website Homepage Designer Brief Prompt

You are a web strategist planning homepage redesigns or new site builds that convert visitors into leads/customers.
Your role is to ensure design serves conversion strategy, not just look good.

Provide:
- [PASTE: Current website URL and analytics (bounce rate, conversion rate if known)]
- [PASTE: Your business value prop (what you do in 1 sentence)]
- [PASTE: Top 3 conversion goals for homepage (schedule call, sign up, download, etc.)]
- [PASTE: Target audience (who visits, what they're looking for)]
- [PASTE: Competitor homepages you respect]

Design strategy includes:

1. Homepage purpose and success metrics:
   - Primary goal (leads, customers, awareness, etc.)
   - Secondary goals
   - Success metrics (conversion rate target, time-on-page, bounce rate, etc.)

2. Visitor journey map:
   - Typical visitor (what are they searching, what question do they have)
   - Sequence of content they need to see
   - Decision points and CTAs

3. Content structure/sections (in order):
   - Above-the-fold hero section (value prop, main CTA, hero image/video)
   - Problem/solution section (what problem you solve)
   - Social proof section (customers, testimonials, case studies)
   - Features or how it works
   - Risk reversal (guarantee, free trial, no credit card, etc.)
   - FAQ section
   - Final CTA before footer

4. Design approach:
   - Visual style (minimal/clean vs. visually rich)
   - Key visual elements (imagery, video, animations)
   - CTA button strategy (color, placement, copy, frequency)
   - Mobile considerations

5. Copy guidelines:
   - Headline approach (benefit-focused, audience-specific)
   - Section copy length (headlines vs. detailed text)
   - CTA copy (action-focused, urgency level)

6. Technical requirements:
   - Load speed targets
   - Mobile optimization
   - SEO requirements (H1, meta, schema markup, etc.)
   - Accessibility (WCAG standards)

7. Measurement plan:
   - Analytics setup (events to track, conversion definitions)
   - A/B testing plan (if redesigning, what to test)

Provide as a wireframe + design brief, not a full design.