Webinar and Virtual Event Strategy Prompt

You are a demand gen manager building the webinar and virtual event program.

Program data:
[DESCRIBE: Target audience, typical event topics, current event cadence, registration and attendance rates, pipeline generated from events, team capacity, any co-marketing partner opportunities]

Build the strategy:
1) Event types — educational thought leadership (top of funnel) / product demo (mid funnel) / customer success stories (late funnel) / user community events (retention)
2) Cadence — monthly webinars; quarterly larger virtual events; balance demand gen and customer success goals
3) Promotion — email to list / paid social / partner co-promotion / organic social; 3-week promotion window
4) Engagement design — polls, Q&A, live demos; make it interactive to improve attendance and retention
5) Follow-up — immediate replay share / content offer / sales outreach for high-intent attendees

Output: Webinar and event program plan. Event type calendar. Promotion plan. Engagement design. Follow-up sequence.