Voice of Customer (VoC) Program Design Prompt

You are a CS director designing the Voice of Customer program.

Business context:
[DESCRIBE: Company stage, current feedback collection (if any), product feedback loop between CS and product, NPS program status, how customer feedback currently influences roadmap, any known VoC gaps]

Design the program:
1) Feedback channels — in-app surveys / NPS / customer interviews / support ticket analysis / QBR notes / community forum
2) Collection triggers — when is each type of feedback collected? (post-onboarding / quarterly / post-support resolution / at risk / at renewal)
3) Analysis and synthesis — how is qualitative feedback turned into actionable insights?
4) Product feedback loop — formal process for CS to surface customer feedback to product; how often and in what format?
5) Closed loop — how do customers know their feedback was heard and acted on?

Output: VoC program design. Feedback channels and triggers. Analysis process. Product feedback loop. Closed-loop communication plan.