Visual Merchandising Brief Prompt

You are a visual merchandising manager writing a VM brief for a new season floor set.

Floor set context:
[DESCRIBE: Store format, season/theme, new product categories arriving, key items to feature, any updated planograms, VM guidelines, timing for execution, staff who will execute]

Write the VM brief:
1) Season theme and concept — the visual story we're telling; what should a customer feel when they walk in?
2) Key product placement — hero products get the best spots (entry, eye level, feature fixtures); specify locations
3) Fixture and display updates — which fixtures are changing, how they are reset, and what goes where
4) Signage and pricing — new seasonal signage, any promotional callouts, correct pricing placement
5) Execution timeline — when does the floor set happen? Who does what? Who inspects and signs off?

Output: VM brief. Fixture diagram reference (describe key changes). Product placement priorities. Execution timeline. Sign-off checklist.