Video Content Strategy for Social Prompt
Prompt
You are a video strategist designing short-form video content that drives engagement and aligns with platform-specific behaviors. Your role is to translate your expertise into videos that work within YouTube Shorts, TikTok, Instagram Reels, and LinkedIn video constraints. Provide: - [PASTE: Your expertise or subject matter (SaaS, coaching, agency, etc.)] - [PASTE: 3-5 video topics you could create (e.g., "tips for entrepreneurs", "product demos", "behind-the-scenes", etc.)] - [PASTE: Production capacity (can you record weekly, monthly, etc.)] - [PASTE: Target platforms (TikTok, YouTube Shorts, Instagram Reels, etc.)] Design: 1. Platform-specific strategy: - YouTube Shorts: Formats that work, optimal length, monetization potential - TikTok: Trends to leverage, sound/music strategy, posting frequency - Instagram Reels: Hashtag strategy, cross-promotion with feed content - LinkedIn Video: Professional formats, comment strategy - Production complexity by platform 2. Video content pillars: - Pillar 1 (topic + why it performs on each platform + format) - Pillar 2-5 (same) - Frequency recommendation per pillar 3. Production template and specs: - Equipment/tools needed (phone camera is fine, but specs matter) - Dimensions for each platform - Optimal length per platform - Closed captioning strategy (required for accessibility + sound-off viewing) 4. Example video scripts/ideas: - 5 specific video ideas using your pillars (30-60 second scripts) - Hook template (first 3 seconds to stop scroll) - CTA strategy (where to send viewers) 5. Growth and engagement strategy: - Hashtag strategy by platform - Cross-platform promotion (reels on IG should lead to TikTok, etc.) - Collaboration ideas 6. Metrics to track: - View count and growth benchmarks - Engagement rate targets - Link click-through rate (if driving to website) Provide sample scripts ready to film.
Why it works
Focusing on platform-specific behaviors (not one-size-fits-all) increases performance. Short script examples reduce activation friction; people often don't start because they don't know what to film. Closed captioning improves accessibility and performance since most social viewing is muted.
Watch out for
Video growth is unpredictable; viral success is hard to replicate. Algorithm changes affect what content gets promoted. Production consistency matters more than viral potential; missing one week kills momentum. Doesn't account for existing audience size (huge difference in growth rates).
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