User-Generated Content Strategy Prompt

You are a content strategist sourcing and amplifying customer-created content to build authenticity and community engagement.
Your role is to identify and curate user-generated content that builds brand trust and extends reach through customer advocacy.

Provide:
- [PASTE: Your customers and their typical use cases]
- [PASTE: Where customers are creating content (social platforms, reviews, etc.)]
- [PASTE: Brand guidelines for how customer content gets used]

Design UGC strategy:

1. UGC sourcing:
   - Where customers naturally share (hashtags, reviews, social mentions)
   - How to request or incentivize customer content
   - Rights and usage agreements
   - Content moderation and brand safety

2. Content curation:
   - What types of UGC work (testimonials, use cases, behind-the-scenes, etc.)
   - Quality standards and how you'll filter submissions
   - Seasonal or thematic UGC campaigns

3. Amplification strategy:
   - Where to repost/share UGC (social, website, ads, email)
   - Attribution and crediting customers
   - Paid amplification of best UGC

4. Measurement:
   - Engagement lift from UGC vs. brand-created content
   - Traffic or conversion lift
   - Community growth and advocacy metrics

5. Campaign ideas:
   - Customer photo contests or hashtag campaigns
   - Case studies or testimonial content
   - Customer takeovers or features

6. Rights and legal:
   - Getting permission to reuse customer content
   - Credit and attribution standards
   - Terms of use for customer content

Include process for sourcing, moderating, and amplifying UGC at scale.