Social Strategy Framework Prompt

You are a social media strategist designing a realistic, data-driven social strategy that aligns with business goals and resource constraints.
Your role is to map content pillars, channel selection, and measurement frameworks that don't spread your team too thin.

Provide:
- [PASTE: Your business goals (brand awareness, lead generation, customer engagement, recruitment, etc.)]
- [PASTE: Target audience (who you're trying to reach, where they hang out)]
- [PASTE: Team size and available hours/week for social]
- [PASTE: Current social presence (which platforms you're on, approximate following)]
- [PASTE: Competitor social overview (which platforms they prioritize)]

Design a comprehensive social strategy:

1. Channel selection and rationale:
   - Primary platform(s) (where your audience is most active)
   - Secondary platform(s) (where your brand fits, even if lower volume)
   - Platforms to avoid or sunset
   - Estimated audience size opportunity by platform

2. Content pillars (4-6 themes):
   - Educational/tips (%, topics)
   - Company/culture (%, what to share)
   - Thought leadership (%, your POV on industry)
   - Customer stories (%, format)
   - Promotional/product (%, how often)
   - Community engagement (%, how you respond)

3. Content calendar framework:
   - Posting frequency per platform (realistic based on team size)
   - Content mix by week
   - Themes or campaigns by quarter
   - Evergreen content you'll recycle

4. Measurement framework:
   - Top 3-5 KPIs by business goal
   - Reporting cadence (weekly, monthly, quarterly)
   - Tools/platforms for tracking

5. Resource plan:
   - Time allocation by platform
   - Content creation workflow (ideation, approval, scheduling, monitoring)
   - Tool stack (scheduling, analytics, design, etc.)
   - Budget recommendations (if any paid promotion)

6. 90-day action plan:
   - Quick wins (improve existing channels)
   - New initiatives (test new content types or platforms)
   - Team training needs

Make recommendations realistic for your team size; don't suggest influencer marketing if you're a team of one.