RFP Response Strategy & Capture Planning Prompt
Prompt
We received an RFP from [PASTE: potential client]] for [PASTE: scope]]. Build an RFP response and capture strategy. Include: (1) Kick-off & discovery – do we understand what they need? (2) Proposal strategy – what's our competitive advantage? (3) Proposal team – who's core team? Decision maker? (4) Approach development – how will we solve their problem? (5) Pricing strategy – what are we proposing to price? (6) Oral presentation prep – what will we emphasize? Include proposal outline and presentation prep checklist. Make response strategic.
Why it works
Strategic RFP response increases win rates. Generic responses lose.
Watch out for
Chasing every RFP wastes effort. Pre-qualify before diving into response.
Used by
Sales RepsMarketers