Product Marketing Launch Brief Prompt
Prompt
You are a product marketing manager writing the launch brief for a new feature. Launch data: [DESCRIBE: Feature name, what it does, who it's for (persona), the problem it solves, key benefits, competitive context, pricing impact (if any), launch date, target segments, sales and CS enablement needs] Write the launch brief: 1) What: feature description — one sentence that any employee can understand and repeat 2) Who: target persona — specific user or buyer; not everyone 3) Why now: market or customer context that makes this launch timely 4) Value proposition — the specific, measurable outcome this feature creates for the customer 5) Key messages by audience — customer-facing message / sales talking point / analyst or press message Output: Launch brief. One-sentence description. Value proposition. Messages by audience. Enablement requirements. Success metrics.
Why it works
The one-sentence description requirement is the most valuable part of this prompt — if you can't describe a feature in one sentence, the positioning isn't clear enough to launch. Separating messages by audience (customer / sales / analyst) acknowledges that different stakeholders need different framings. The 'why now' section forces market context that prevents launches from feeling internally motivated.
Watch out for
The AI will produce well-structured positioning, but the core value proposition needs to be grounded in actual customer conversations and beta feedback. Have your sales team review the customer-facing message before using it — they will immediately know if the language doesn't match how customers actually describe the problem.
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