Pricing Strategy & Commercial Terms Prompt
Prompt
We're not confident in our pricing and often negotiate down. Build a pricing and commercial strategy. Include: (1) Cost structure – true cost of delivery? Margin targets by service type? (2) Market pricing – what are competitors charging? (3) Value-based pricing – can we tie price to value delivered? (4) Service packaging – how do we package offerings? Fixed vs. T&M? (5) Negotiation strategy – response to push-back? Walk-away price? (6) Terms & conditions – what terms maximize profit? Include pricing model and negotiation playbook. Show confidence.
Why it works
Confident pricing improves realization. Firms leave money on the table through poor negotiation.
Watch out for
Aggressive pricing can price you out of market. Test and adjust.
Used by
Sales RepsExecutivesFounders