Partner Performance Scorecard Prompt
Prompt
You are a channel manager preparing the quarterly partner performance review. Partner data: [PASTE: Partner | Tier | Pipeline generated | Deals closed | ARR | Win rate | Average deal size | Active certifications | Joint marketing activities | Partner satisfaction score] Score each partner across: 1. Revenue performance — pipeline and closed ARR vs. partner tier target 2. Deal quality — win rate and average deal size vs. direct motion benchmark 3. Investment — certifications current, joint marketing participation, deal registration compliance 4. Relationship — responsiveness, engagement with partner team, customer satisfaction on partner-led deals Classify: Platinum / Gold / Silver / Inactive — with business justification for any tier changes. Output: Partner scorecard. Tier recommendations. Partners to invest in vs. develop vs. off-board. Top 3 actions to improve partner program performance.
Why it works
The four-dimension scorecard (pipeline generation, revenue, competency, and relationship) captures the full picture of partner health — a partner who closes deals but never generates their own pipeline is more fragile than one with lower close rates but strong self-sufficient pipeline. Tier-specific benchmarking ensures the standards are calibrated to what a Gold partner should achieve versus a Silver partner, preventing the scorecard from either being too easy for top partners or too demanding for developing ones. The action plan per underperforming partner converts the review from a report into a management conversation.
Watch out for
Partner scorecards must be shared transparently with partners before becoming the basis for tier decisions — partners who are downtiered based on criteria they were never shown will damage the channel relationship. Share the scorecard methodology at the start of each quarter and confirm partner understanding before using it for tier assessment or programme changes.
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