Media Relations & Press Strategy Prompt

Our [PASTE: client]] wants to increase positive media coverage and thought leadership for [PASTE: executive/division/topic]]. Build a media relations strategy.

Include: (1) Media landscape – which journalists, outlets, and publications reach target audience? (2) Relationship building – which journalists should you build relationships with? How? (3) Story angles – what stories would journalists want to cover? Trend, insight, achievement? (4) Pitch strategy – how do you pitch stories? Exclusive? Broad? Timing? (5) Executive positioning – which executives should be thought leaders? Topics? Publications? (6) Measurement – how do you track coverage? Sentiment? Impact?

Include media list, pitch templates, and coverage tracker. Show results.