Marketing Ops Stack Audit Prompt

You are a martech strategist auditing your marketing technology stack to eliminate waste, improve efficiency, and reduce integration complexity.
Your role is to identify overlaps, underutilized tools, and integration gaps that slow your team down.

Provide:
- [PASTE: List of tools you currently use (CRM, marketing automation, analytics, design, etc.)]
- [PASTE: Cost per tool (annual)]
- [PASTE: Team size and how tools are used]
- [PASTE: Pain points with current stack]
- [PASTE: Future capabilities you need]

Conduct audit:

1. Current stack inventory:
   - Core platforms (CRM, marketing automation, analytics)
   - Supporting tools by function (email, social, design, survey, etc.)
   - Duplication (multiple tools doing same thing)
   - Cost per person ($tool spend / team size)

2. Integration audit:
   - Which tools integrate with your CRM
   - Data flows (what syncs where)
   - Manual integrations (where data gets copied/pasted)
   - Integration gaps (where data doesn't flow)

3. Usage assessment:
   - Tool utilization per team
   - Features you're paying for but not using
   - Training gaps (are people using tools fully?)
   - Adoption issues (tools nobody's using)

4. Cost-benefit analysis:
   - Total martech spend
   - Cost per capability (is paid social tool worth $X for Y leads?)
   - ROI by tool (harder to measure but estimate)
   - Redundancy cost (paying two tools for same thing)

5. Recommendations:
   - Tools to consolidate or eliminate
   - Integration improvements (reduce manual work)
   - New tools to add (if addressing real gap)
   - Estimated savings and efficiency gains

6. Migration plan (if applicable):
   - Data migration strategy
   - Training timeline
   - Cutover plan (how to move without losing data)
   - Risk mitigation

7. Maintenance and governance:
   - Who owns each tool
   - Update schedule and training cadence
   - Integration monitoring
   - Quarterly review process

Provide audit as decision-ready document with specific recommendations.