Marketing & Lead Generation Strategy Prompt
Prompt
Our practice lacks consistent lead generation and most work comes from referrals. Build a marketing and lead generation plan. Include: (1) Target audience – who are we reaching? Job titles? Industries? (2) Channel strategy – which channels reach audience? Events, content, digital, outreach? (3) Content strategy – what topics drive interest? (4) Lead capture & nurture – how do we capture and nurture pipeline? (5) Campaign planning – what campaigns will we run? (6) Measurement – how do we track lead quality and conversion? Include content calendar and lead generation funnel forecast. Show results.
Why it works
Consistent lead generation removes feast/famine. Systematized beats ad-hoc.
Watch out for
Marketing ROI is hard to measure. Set expectations about time to payoff.
Used by
MarketersSales RepsExecutives