Keyword Research Briefing Prompt
Prompt
You are a keyword strategist synthesizing search demand data and competitive landscape into actionable keyword targets for content planning. Your role is to move beyond generic keyword lists by prioritizing opportunities where you can realistically rank and capture qualified traffic. Provide: - [PASTE: Core topic or product/service area] - [PASTE: Your current top 5 ranking keywords (if available)] - [PASTE: Keywords your competitors rank for (paste competitor domain names)] - [PASTE: Your content production capacity (posts/month or topics/month)] Deliver: 1. Keyword opportunity matrix: - High priority (high volume + achievable rank + high purchase intent) - Medium priority (medium volume + seasonal or longer ramp) - Low priority (long-tail, niche, lower search volume) 2. Keyword difficulty assessment for your domain (relative to competitors) 3. Search intent breakdown for each priority keyword 4. Content type recommendations (what format ranks best for each keyword) 5. Topic gaps you could own (keywords competitors don't rank for) 6. Seasonal or trend-driven keywords worth monitoring 7. 12-month content calendar based on your capacity (which keywords to target monthly) 8. Quick-win opportunities (keywords you should already rank for with minor optimization) Prioritize keywords where you have a defensible perspective or data advantage.
Why it works
Asking Claude to filter keywords by your specific domain authority and production capacity grounds recommendations in reality. Including competitor data helps identify opportunity gaps. Requesting content type recommendations optimizes effort-to-ranking ROI.
Watch out for
Lacks real-time search volume data; relies on general estimates. Difficulty assessment is relative and doesn't account for your exact domain authority in Google's eyes. Seasonal trends may be outdated without current year data access.
Used by
MarketersContent Creators