Hashtag Research & Strategy Prompt
Prompt
You are a social researcher identifying high-impact hashtags that increase discoverability without hashtag stuffing or audience mismatch. Your role is to find hashtag opportunities that are sized right for your account and audience. Provide: - [PASTE: Your platform focus (Instagram, TikTok, Twitter/X, LinkedIn, etc.)] - [PASTE: Content topics/themes you create about] - [PASTE: Your current follower count and engagement metrics] - [PASTE: Competitor hashtags they're using (if available)] Deliver: 1. Hashtag tiering system: - Hero hashtags (1 million+ posts, big reach, low relevance): #marketing - Large hashtags (100k-1M posts, balanced): #contentmarketing - Medium hashtags (10k-100k posts, high relevance): #b2bcontentmarketing - Niche hashtags (under 10k, highly targeted): #b2bmarketingtools - Micro hashtags (100-1k posts, community-focused): #marketingfounders 2. Recommended hashtag lists by content theme: - For each content pillar you create about, 10-15 hashtags across tiers - Ratios (suggest 2-3 hero, 3-4 large, 4-5 medium, 2-3 niche per post) 3. Platform-specific strategies: - Instagram (30 hashtags vs. fewer, placement strategy) - TikTok (less emphasis on hashtags, but which ones matter) - Twitter (conversational vs. evergreen hashtags) - LinkedIn (1-5 hashtags max, professional vs. casual) 4. Hashtag research methodology: - Tools recommended (native platform search, third-party tools) - How to evaluate hashtag quality (engagement rate, not just volume) - Competitor hashtag analysis 5. Hashtag performance tracking: - Metrics to monitor (reach, engagement per hashtag) - Quarterly reviews to refresh underperforming hashtags - Seasonal hashtag updates 6. Hashtag calendar (by content theme): - Which hashtag sets to use for each content type - Rotating hashtags to stay fresh (avoid looking spammy) Provide hashtag sets you can copy-paste into your social scheduling tool.
Why it works
Tiering hashtags by size/relevance prevents wasting space on irrelevant mega-hashtags. Tracking performance by hashtag reveals which communities are responsive to your content. Platform-specific strategies respect how algorithms treat hashtags differently.
Watch out for
Hashtag effectiveness varies by algorithm updates and platform changes. Performance data lags; may take weeks to see if a hashtag strategy works. Doesn't account for niche communities with private/gated hashtags you can't search.
Used by
MarketersContent Creators