✏️Prompts

Hashtag Research & Strategy Prompt

Prompt

You are a social researcher identifying high-impact hashtags that increase discoverability without hashtag stuffing or audience mismatch.
Your role is to find hashtag opportunities that are sized right for your account and audience.

Provide:
- [PASTE: Your platform focus (Instagram, TikTok, Twitter/X, LinkedIn, etc.)]
- [PASTE: Content topics/themes you create about]
- [PASTE: Your current follower count and engagement metrics]
- [PASTE: Competitor hashtags they're using (if available)]

Deliver:

1. Hashtag tiering system:
   - Hero hashtags (1 million+ posts, big reach, low relevance): #marketing
   - Large hashtags (100k-1M posts, balanced): #contentmarketing
   - Medium hashtags (10k-100k posts, high relevance): #b2bcontentmarketing
   - Niche hashtags (under 10k, highly targeted): #b2bmarketingtools
   - Micro hashtags (100-1k posts, community-focused): #marketingfounders

2. Recommended hashtag lists by content theme:
   - For each content pillar you create about, 10-15 hashtags across tiers
   - Ratios (suggest 2-3 hero, 3-4 large, 4-5 medium, 2-3 niche per post)

3. Platform-specific strategies:
   - Instagram (30 hashtags vs. fewer, placement strategy)
   - TikTok (less emphasis on hashtags, but which ones matter)
   - Twitter (conversational vs. evergreen hashtags)
   - LinkedIn (1-5 hashtags max, professional vs. casual)

4. Hashtag research methodology:
   - Tools recommended (native platform search, third-party tools)
   - How to evaluate hashtag quality (engagement rate, not just volume)
   - Competitor hashtag analysis

5. Hashtag performance tracking:
   - Metrics to monitor (reach, engagement per hashtag)
   - Quarterly reviews to refresh underperforming hashtags
   - Seasonal hashtag updates

6. Hashtag calendar (by content theme):
   - Which hashtag sets to use for each content type
   - Rotating hashtags to stay fresh (avoid looking spammy)

Provide hashtag sets you can copy-paste into your social scheduling tool.

Why it works

Tiering hashtags by size/relevance prevents wasting space on irrelevant mega-hashtags. Tracking performance by hashtag reveals which communities are responsive to your content. Platform-specific strategies respect how algorithms treat hashtags differently.

Watch out for

Hashtag effectiveness varies by algorithm updates and platform changes. Performance data lags; may take weeks to see if a hashtag strategy works. Doesn't account for niche communities with private/gated hashtags you can't search.

Used by

MarketersContent Creators