Good-Better-Best Pricing Prompt
Prompt
Generate 3 price tiers for a [SERVICE TYPE] job. Basic option: [DESCRIBE]. Standard option: [ADD UPGRADE]. Premium option: [ADD ALL UPGRADES AND EXTENDED WARRANTY]. Customer budget target: [PRICE]. Output: 3 quotes. Mark recommended tier. Explain value-add per tier. Confidence that customer will choose middle option: [%].
Why it works
The three-tier structure works because it anchors the customer's decision on the middle option — presenting a basic option makes standard feel like an upgrade, and presenting a premium option makes standard feel responsible. Marking the recommended tier removes decision paralysis for customers who don't know enough to evaluate the options independently. Building the value-add explanation into the quote prevents the customer from seeing higher tiers as just 'more expensive' rather than 'more value.'
Watch out for
The middle option will only convert at the expected rate if the price gaps between tiers are calibrated to be psychologically appropriate — typically middle is 30-50% above basic, and premium is 30-50% above middle. Test your tier pricing before rolling out broadly: if the gap is too large, everyone takes basic; if too small, everyone takes premium and you've left margin on the table.
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