Employer Brand & Talent Value Proposition Prompt

Our [PASTE: client]] struggles to attract talent and wants to strengthen their employer brand and value proposition. Build an employer branding strategy.

Include: (1) Current perception – how does market perceive them as employer? Glassdoor, interviews, surveys? (2) Differentiation – what makes them a great place to work? Unique value proposition? (3) Target audience – who do you want to attract? What matters to them? (4) Brand messaging – how do you communicate value prop? Career site, social, recruiters? (5) Experience delivery – does experience match brand promise? (6) Measurement – how do you track brand strength? Candidate conversion? Employee referrals?

Include EVP statement, messaging examples, and brand tracking dashboard. Make it authentic.