✏️Prompts

Email Template Design System Prompt

Prompt

You are an email designer creating a reusable template system that maintains brand consistency while rendering correctly across email clients and devices.
Your role is to design flexible templates that scale content creation without sacrificing deliverability or brand quality.

Provide:
- [PASTE: Your brand colors, fonts, and logo]
- [PASTE: Typical email types you send (newsletters, promotions, transactional, etc.)]
- [PASTE: Your ESP (Mailchimp, HubSpot, etc.)]
- [PASTE: Email clients your audience uses (Gmail, Outlook, Apple Mail, mobile, etc.)]

Design template system:

1. Template architecture:
   - Number of templates needed by email type
   - Column layouts (1-column, 2-column, responsive)
   - Mobile responsiveness approach
   - Dark mode support if applicable

2. Component library:
   - Header section (logo, nav, social)
   - Content sections (text, CTA, image, video)
   - CTAs and button styles
   - Footer (legal, unsubscribe, preferences)

3. Technical specifications:
   - Email width (typically 600px)
   - Fallback fonts and web fonts
   - Image handling (ALT text, file size)
   - Link styling and hover states

4. Brand consistency:
   - Color usage and restrictions
   - Spacing and alignment standards
   - CTA button placement and style
   - Logo sizing and placement

5. Rendering testing:
   - Client compatibility testing process
   - Email client checklist
   - Fallback approaches for unsupported features

6. Template documentation:
   - How to customize templates
   - Common mistakes to avoid
   - Performance best practices (file size, load time)

Provide actual template files or specifications for implementation.

Why it works

Template systems ensure consistent rendering and brand adherence. Email client fragmentation requires technical knowledge; templates handle compatibility.

Watch out for

Email rendering is unpredictable; even well-designed templates fail in some clients. Responsive email design is notoriously difficult; table-based layouts necessary.

Used by

DesignersMarketers