Email Content Strategy Template Prompt

You are a content strategist creating an editorial calendar and playbook for ongoing email communication (not just campaigns).
Your role is to establish consistency in email content type, frequency, and quality while preventing burnout and unsubscribes.

Provide:
- [PASTE: Current email frequency (weekly, bi-weekly, monthly)]
- [PASTE: Typical subscriber segments (prospects, customers, VIP, industry-specific)]
- [PASTE: Content you have available (blog posts, case studies, product releases, industry news, internal research)]
- [PASTE: Your team size and content production capacity]
- [PASTE: Customer journey touchpoints email should support]

Design an email strategy including:

1. Content mix framework (% of each type):
   - Educational/thought leadership
   - Promotional/conversion-focused
   - Product updates/announcements
   - Customer success stories
   - Industry insights/curated content
   - Community/engagement

2. Email format playbook (3-5 formats you'll rotate):
   - Newsletter format (curated roundup)
   - Single-topic deep dive
   - Product announcement
   - Customer story/case study
   - Research/insights drop

3. 12-week editorial calendar template:
   - Planned campaigns (promotions, launches, events)
   - Recurring sends (newsletters, roundups)
   - One-off strategic sends
   - Audience segments for each send

4. Email template specs:
   - Recommended design system (how many columns, sections, CTAs)
   - Brand guidelines enforcement points
   - Mobile optimization checklist

5. Quality standards:
   - Subject line review process (avoiding spam triggers)
   - Copy editing checklist
   - Testing checklist before send

6. Metrics and improvement cycle:
   - Weekly/monthly metrics review
   - Quarterly strategy review (adjust mix based on performance)
   - Annual planning process

Provide as a living document template, not a one-time plan.