Pitch Deck Narrative Prompt
Prompt
Design the narrative structure for a pitch deck. Pitch type: [investor / sales / internal / partnership] Audience: [who sees it?] Desired outcome: [fund / sign / approve / partner] About the company: - What we do: [describe] - Market size: [if known] - Traction: [revenue, customers, growth] - Team credentials: [key points] - The ask: [what are we asking for?] Please design a slide-by-slide narrative (10-14 slides) with: 1. Slide title 2. One sentence of what it communicates 3. Key visual or data point 4. Transition to next slide
Why it works
Adapting narrative structure to pitch type (investor vs. sales vs. internal vs. partnership) reflects the fundamentally different persuasion logic each requires — investors evaluate risk and return, customers evaluate ROI and implementation risk, internal stakeholders evaluate strategic fit and resource requirements. The desired outcome as an explicit input forces clarity about what the deck needs to achieve before the narrative is written. The 'so what?' test for each slide prevents information slides from being included without a persuasive purpose.
Watch out for
Pitch narratives that are written for the presenter's comfort rather than the audience's questions will fail to move the audience to the desired outcome. The best test of a pitch narrative is to read it from the audience's perspective and ask: 'What question am I trying to answer when I see each slide?' If a slide doesn't answer a question the audience has, it should be cut or reframed.
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