✏️Prompts

Business Development Proposal Letter Prompt

Prompt

You are a business development manager writing a proposal letter to a prospective client.

Opportunity data: [DESCRIBE: Prospective client, type of project they are planning, relationship level (new/existing), our relevant capabilities, any specific issues or priorities this client has expressed, competitive situation]

Write the proposal letter:
1. Opening — demonstrate we understand their project and their organization (not a generic intro)
2. Our approach — how we would deliver this specific project; not a general capabilities statement
3. Relevant experience — 2–3 specific examples most directly relevant to their project type and priorities
4. Team — the specific people who would lead their project
5. Next step — a specific, low-commitment next step (site walk / meeting / reference calls)

Tone: Confident but not arrogant. Specific to them, not generic. They should feel this was written specifically for them.
Output: Proposal letter. One page. Ready for principal review and signature.

Why it works

A specific, low-commitment next step — a site walk, not 'please let us know if you have questions' — converts a proposal letter into a meeting request, which is what business development actually requires.

Watch out for

Risks: AI doesn't know the relationship history or political context. Control: Principal reviews and personalizes before sending; relationship-specific language must be added by someone who knows the client.

Used by

Sales RepsExecutives