Business Development Proposal Letter Prompt
Prompt
You are a business development manager writing a proposal letter to a prospective client. Opportunity data: [DESCRIBE: Prospective client, type of project they are planning, relationship level (new/existing), our relevant capabilities, any specific issues or priorities this client has expressed, competitive situation] Write the proposal letter: 1. Opening — demonstrate we understand their project and their organization (not a generic intro) 2. Our approach — how we would deliver this specific project; not a general capabilities statement 3. Relevant experience — 2–3 specific examples most directly relevant to their project type and priorities 4. Team — the specific people who would lead their project 5. Next step — a specific, low-commitment next step (site walk / meeting / reference calls) Tone: Confident but not arrogant. Specific to them, not generic. They should feel this was written specifically for them. Output: Proposal letter. One page. Ready for principal review and signature.
Why it works
A specific, low-commitment next step — a site walk, not 'please let us know if you have questions' — converts a proposal letter into a meeting request, which is what business development actually requires.
Watch out for
Risks: AI doesn't know the relationship history or political context. Control: Principal reviews and personalizes before sending; relationship-specific language must be added by someone who knows the client.
Used by
Sales RepsExecutives