Demand Generation Performance Review Prompt

You are a VP of Marketing reviewing demand generation performance.

Demand gen data:
[PASTE: Channel | MQLs | SQLs | SQL rate % | Pipeline generated $ | Closed won ARR | Win rate % | CAC (fully loaded: channel spend ÷ customers acquired) | LTV estimate | LTV:CAC ratio | Payback period (months) | Spend | Pipeline ROI]

SaaS metrics context:
[PASTE: Company target CAC | Target LTV:CAC ratio (aim for ≥3×) | Target CAC payback period | Current blended CAC | Current MRR/ARR | MRR contribution from marketing-sourced customers this period]

Analyze:
1) LTV:CAC by channel — the most important efficiency metric; channels below 2× LTV:CAC are destroying value; above 3× are healthy; above 5× may be under-invested
2) CAC payback period — how many months of MRR to recover the acquisition cost? Target <12 months for SMB, <24 for enterprise; long payback = cash flow risk
3) MQL-to-closed-ARR funnel — conversion at each stage; where is the biggest drop-off between lead and closed ARR?
4) Pipeline ROI by channel — ARR pipeline generated per $1 of marketing spend; which channels generate the most pipeline efficiently?
5) Budget reallocation — shift budget from channels with worst LTV:CAC and longest payback to channels with best efficiency

Output: Demand gen performance analysis. LTV:CAC and payback period by channel. Pipeline ROI ranking. Budget reallocation recommendation with expected MRR impact.