Crisis Communications Playbook Prompt

Our [PASTE: client type]] needs a crisis communications plan to respond quickly and effectively if a major crisis hits. Create a comprehensive crisis communications playbook.

Include: (1) Scenario planning – what crises could happen? Product issue, executive misconduct, operational failure, data breach? (2) Response protocols – first hour, day 1, ongoing. Who decides what? Decision tree? (3) Messaging templates – holding statements, customer communications, employee updates, media statements. (4) Stakeholder prioritization – who do we communicate with first? Employees, customers, regulators, media? (5) Media training – how do we prep executives for media interviews? (6) Post-crisis review – how do we learn from incidents?

Include sample scenarios, messaging templates, and team contact list. Make it accessible.