Content Marketing Strategy Prompt
Prompt
You are a content marketing director building the annual content strategy. Business context: [DESCRIBE: ICP, buying journey stages, key pain points the product addresses, current content assets, SEO gaps, team capacity, competitive content landscape, content distribution channels] SaaS metrics context: [PASTE: Current CAC by channel | CAC from organic/content (if tracked) | Trial or demo conversion rate from organic traffic | MRR contribution from inbound/content-sourced customers | Target: reduce blended CAC by X% through organic investment] Build the strategy: 1) Audience and intent mapping — what content does each buyer persona need at each stage? (awareness / consideration / decision); frame each piece in terms of moving a prospect closer to MRR 2) SEO and topic clusters — core topic areas aligned with ICP search intent; organic traffic compounds over time and reduces CAC 3) Content types by funnel stage — thought leadership blog (awareness / low CAC acquisition) / case studies showing ARR/ROI outcomes (consideration) / product comparisons and ROI calculators (decision / reduce sales cycle) 4) Content calendar — monthly cadence; mix of SEO-driven (compounds, reduces CAC long-term) and sales enablement (accelerates deal velocity, improves win rate) 5) Distribution — where does each piece get promoted? Organic / paid / email / social / community Output: Content strategy. Persona and journey mapping. Topic cluster map. Content calendar framework. Distribution plan. CAC reduction target from content investment over 12 months.
Why it works
Connecting content investments to CAC by channel ensures the strategy is evaluated on commercial impact rather than traffic and engagement metrics that don't connect to revenue. The buyer journey stage mapping prevents all content from being written for the same awareness audience when most revenue impact comes from mid-funnel and bottom-funnel content that's closer to the buying decision. Building content distribution into the strategy alongside content creation prevents the most common SaaS content mistake: producing content that no one finds.
Watch out for
Content strategies built without keyword research data will produce content that addresses the right topics but doesn't rank because it doesn't target the specific language buyers use in search. Run keyword research in parallel with the content strategy development, not after — the search volume and competition data should inform topic prioritisation, not confirm a list already selected by the team.
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